Pointury-2

Inspiration event

Monday, December 16, 2024

14:00 - 16:00 h

 

What CIOs expect

from IT vendor marketing

 

Inspiration event for marketing managers
and event managers working for
the IT sector in Belgium
(Presentation in English)

Kasteel Ter Ham, Steenokkerzeel

Kasteel Ter Ham

What IT leaders expect from IT vendor marketing
Tips for being successful


Marketing managers of IT Suppliers face the challenge to communicate and engage effectively with CIOs, CISOs and other digital leaders at their client and prospect organisations.

It is necessary 

  • to build awareness for your brand and service offering so CIOs know what your organisation has to offer
  • to share thought leadership to gain interest
  • to build trusted relationships with IT budget owners and influencers
  • to be at the right place at the right time with the right product or service

So

  • What's your best marketing strategy?
  • How do you optimise your marketing budget?
  • Which investments generate the highest impact?

Well, let's ask top CIOs. They are best placed to give you honest advise on how to bring value to a CIO and what they consider the do's and don'ts when engaging with IT leaders.

Our panel of experienced CIOs will answer to questions such as

  • How do we best get in contact with CIOs, CISOs and other digital leaders?
  • What is the best way to get you interested in our products or services?
  • What are the characteristics of your preferred IT suppliers?
  • Where do you get your knowledge and inspiration from?
  • Which invitations for events will result in you attending the event?
  • What is the process to make you procurement choice?
  • What is the value of digital marketing for you?
  • and any other question you may want to ask to senior IT decision makers

This afternoon event takes place at Kasteel Ter Ham, a unique event venue, centrally located in Belgium, with more than enough parking space, an excellent cuisine and a superbe service. This is an opportunity to visit the castle, get information and ask practical questions.

Agenda

  • 14:00 Welcome and introductions by Luc Brouwers
  • 14:30 Q&A session with a panel of several CIOs
    • Patrick Putman, CIO at Manuchar
    • Bart Van Nynatten, CIO at Agoria
    • Bart van der Heijden, CIO at FCR Media 
    • Luc Brouwers, former CIO at Balta and Ideal Standard
  • 15:30 Visit of Kasteel ter Ham
  • 16:00 End

More events can be found on www.pointury.com

Patrick Putman

Patrick Putman
CIO at Manuchar


Patrick serves as CIO at Manuchar, a prominent distributor of chemicals across emerging markets. Prior to this, he held CIO roles at ENGIE Solutions Belgium, DP World, and Isabel. His extensive experience also includes project and program management positions at Proximus, bpost, Randstad Professionals Belgium and RealDolmen. Patrick is a visionary leader with a strong belief in digital transformation, driven by a passion for elevating departmental standards and performance through a pragmatic, results-oriented approach.

Bart Van Nynnatten, Agoria-1

Bart Van Nynatten 
CIO at Agoria 


Bart Van Nynatten has been helping companies grow their technological capabilities with keen insight and creative ideas. He is currently the CIO of Agoria, the largest federation within the Federation of Belgian Enterprises, where he is responsible for assessing internal technological capabilities to make operations more efficient through technological innovation and transition. Before that he was CIO Partena Ziekenfonds & Partenamut, IT Manager Arvesta and CTO Sodexo Benelux.

 

Bart van der Heijden, FCR Media

Bart van der Heijden
CIO at FCR Media 


Bart is responsible for the Technology & Marketing department at FCR Media in Belgium, after having taken on roles as enterprise architect, head of IT strategy and architecture and transformation director.
He is a huge fan of transformation with a clearly articulated target state in mind that improves the company and the (working) life of its employees.

 

Luc Brouwers

Luc Brouwers
Founder of Pointury, former CIO and Consulting Partner


Luc Brouwers founded Pointury with the conviction that networking can be organised more efficiently and effectively, delivering better outcomes for all stakeholders. Throughout his career, Luc has held key leadership positions, including CIO roles at Balta and Ideal Standard, as well as Partner at Deloitte, Managing Partner of Atos Consulting Belgium, and Director at Altran.  Luc has been involved in numerous IT industry events, contributing as a participant, sponsor, organizer, speaker, and moderator.

 

Ter Ham-1

Kasteel Ter Ham, Steenokkerzeel

 

Kasteel Ter Ham is a unique event venue, operated by top chef Bartel Dewulf and his team, perhaps known to you as the chef of our Red Devils. Bartel's cuisine places a strong emphasis on purity. Expect pure dishes, prepared for you using the freshest and locally sourced ingredients.

De Maillé de la Tour Landrylaan 2, 1820 Steenokkerzeel

 

 

Pointury 1750 x 500-1

Pointury is known for organising inspiring roundtable discussions for digital leaders, with a particular focus on cybersecurity. These events offer valuable insights, dynamic exchanges, and networking opportunities for CIOs, CISOs, and other IT leaders, featuring keynote speakers and representatives from leading IT suppliers.

Digital leaders can participate in Pointury events by visiting www.pointury.com. There, they will find information about upcoming events and can register.

More events can be found on www.pointury.com

REGISTER (almost fully booked)