--- title: BUILDING YOUR CIAM BUSINESS CASE description: "Article based on event \"Building your CIAM business case” organised by Pointury for AE" image: https://www.pointury.com/hubfs/BE20240521%20%20AE%20CIAM%20Banner-Mar-25-2024-05-36-09-0667-PM.png --- ![Pointury White Banner connecting](https://www.pointury.com/hs-fs/hubfs/Pointury%20White%20Banner%20connecting.png?width=250&height=100&name=Pointury%20White%20Banner%20connecting.png "Pointury White Banner connecting") - [Home](https://www.pointury.com/fr/) - [Prochains évènements](https://www.pointury.com/fr/#upcoming) - [Événements passés](https://www.pointury.com/fr/#past) - [Articles](https://www.pointury.com/fr/#articles) - [Services](https://www.pointury.com/fr/services) - [Formations](https://www.pointury.com/fr/services#webinars) - [Tables rondes](https://www.pointury.com/fr/services#round-tables) - [Communauté](https://www.pointury.com/fr/services#community) - [Entreprise](https://www.pointury.com/fr/company) - [À propos de nous](https://www.pointury.com/fr/company#about-us) - [Comment faisons-nous cela?](https://www.pointury.com/fr/company#what-we-do) - [Nos partenaires](https://www.pointury.com/fr/company#partners) - [Comité consultatif](https://www.pointury.com/fr/company#advisory) - [Ce que disent les participants](https://www.pointury.com/fr/company#quotes) - [Publications](https://www.pointury.com/fr/publications) - [Blogs](https://www.pointury.com/fr/publications/tag/blogs) - [Articles](https://www.pointury.com/fr/publications/tag/articles) - [Évènements passés](https://www.pointury.com/fr/publications/tag/events) - [Vidéos](https://www.pointury.com/fr/publications/tag/videos) - [Contactez-nous](https://www.pointury.com/fr/publications/ciam-business-case#contact) - [Français](https://www.pointury.com/fr/publications/ciam-business-case) - [Anglais](https://www.pointury.com/publications/ciam-business-case) - [Néerlandais](https://www.pointury.com/nl/publications/ciam-business-case) fr [Revenir au blog](https://www.pointury.com/fr/publications) # BUILDING YOUR CIAM BUSINESS CASE ![Picture of Luc Brouwers](https://app.hubspot.com/settings/avatar/c2b0bc244d014dd5c1ffdc6af9ca1fcf) [Luc Brouwers](https://www.pointury.com/fr/publications/author/luc-brouwers) 21 mai 2024, 23:00:00 [blogs](https://www.pointury.com/fr/publications/tag/blogs) [events](https://www.pointury.com/fr/publications/tag/events) ![BE20240521 AE CIAM Banner-Mar-25-2024-05-36-09-0667-PM](https://www.pointury.com/hs-fs/hubfs/BE20240521%20%20AE%20CIAM%20Banner-Mar-25-2024-05-36-09-0667-PM.png?width=720&height=405&name=BE20240521%20%20AE%20CIAM%20Banner-Mar-25-2024-05-36-09-0667-PM.png)On Tuesday May 21, 2024 we had a Pointury event about Customer Identity & Access Management (CIAM) with [Robin Pauwels](https://www.linkedin.com/in/robin-pauwels/) as keynote speaker. ![IMG_2764](https://www.pointury.com/hs-fs/hubfs/IMG_2764.jpeg?width=720&height=540&name=IMG_2764.jpeg) Building your CIAM business case, Inspired by a successtory at Mediahuis We listened to an inspiring CIAM (customer & identity management) case study from Mediahuis and discovered how effective customer identity & access management can profoundly impact a customer journey, enhancing both customer experience and revenue generation.  With this program, Mediahuis strengthened its ambitions in the field of Customer Identity and Access Management (CIAM). The new platform significantly improved the login experience for more 1,8 million readers in four countries (Belgium, Netherlands, Ireland and Luxembourg). At the same time the new CIAM platform brought improved security (including Multi-factor Authentication and bot detection), more login options (such as social login) and personalisation. With readers switching rapidly from paper to digital a platform that could support this evolution while integrating 30 brands was needed.  The implementation project started with the 2 major brands and then gradually integrated more and more brands. That proved to be an excellent choice. Our partners for this event were [AE - Adapt and Enable](https://www.ae.be/en) is a "one stop" consultancy company specialising in digital transformation. We build seamless ICT solutions that allow your organisation to realise its business objectives in an increasingly complex world. We realise that a strong focus on customers, people, processes and technologies calls for new analysis, design and implementation methods. We build on what exists today with an eye to future opportunities and provide both practical advice and pragmatic solutions that guarantee successful change. Proud partner of 100’s companies delivering 1000’s of projects and transformations the last 20 years! This with a team of nearly 400 experts. [Okta, Inc.](https://www.okta.com/) is an American identity and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into applications, and for developers to build identity controls into applications, website web services and devices. The Auth0 Identity Platform, a product unit within Okta, takes a modern approach to identity and enables organisations to provide secure access to any application, for any user. Auth0 is a highly customisable platform that is as simple as development teams want, and as flexible as they need. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Check out upcoming events and other interesting articles on [www.pointury.com](https://www.pointury.com/?hsLang=fr) ![IMG_2758](https://www.pointury.com/hs-fs/hubfs/IMG_2758.jpeg?width=720&height=540&name=IMG_2758.jpeg)   View Comments Hide Comments [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://www.pointury.com/fr/publications/ciam-business-case) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://www.pointury.com/fr/publications/ciam-business-case) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://www.pointury.com/fr/publications/ciam-business-case) ## Related Articles ## [BUILDING CYBER RESILIENCE IN RETAIL](https://www.pointury.com/fr/publications/cyber-resilience-in-retail?hsLang=fr) ![Picture of Luc Brouwers](https://app.hubspot.com/settings/avatar/c2b0bc244d014dd5c1ffdc6af9ca1fcf) [Luc Brouwers](https://www.pointury.com/fr/publications/author/luc-brouwers) 11 sept. 2025, 23:00:00 ![BUILDING CYBER RESILIENCE IN RETAIL](https://www.pointury.com/hubfs/Cybersecurity%20in%20Retail%20(1).png) [blogs](https://www.pointury.com/fr/publications/tag/blogs) [articles](https://www.pointury.com/fr/publications/tag/articles) Building Cyber Resilience in RetailPresented by Dirk Beynaerts, CISO at Colruyt Group, at BE-CEC on September 11, 2025 in Dolce, La Hulpe [Read More](https://www.pointury.com/fr/publications/cyber-resilience-in-retail?hsLang=fr) 0 Comments ## [BE-CEC 2026 Q1 AT TECHNOPOLIS](https://www.pointury.com/fr/publications/be-cec-2026-q1?hsLang=fr) ![Picture of Luc Brouwers](https://app.hubspot.com/settings/avatar/c2b0bc244d014dd5c1ffdc6af9ca1fcf) [Luc Brouwers](https://www.pointury.com/fr/publications/author/luc-brouwers) 12 mars 2026, 23:00:00 ![BE-CEC 2026 Q1 AT TECHNOPOLIS](https://www.pointury.com/hubfs/BE-CEC%202026%20Q1%20picture-1.png) [blogs](https://www.pointury.com/fr/publications/tag/blogs) [events](https://www.pointury.com/fr/publications/tag/events) On Thursday, March 12, 2026, Pointury organised the third edition of BE-CEC, Belgium’s Cybersecurity Executives Conference, in Technopolis. It was again an inspiring... [Read More](https://www.pointury.com/fr/publications/be-cec-2026-q1?hsLang=fr) 0 Comments ## Contactez nous [![Pointury](https://www.pointury.com/hs-fs/hubfs/Website/Logo/Pointury%20White%20Transparent%20Logo-1.png?width=320&height=91&name=Pointury%20White%20Transparent%20Logo-1.png "Pointury")](https://www.pointury.com?hsLang=fr) [Follow us on LinkedIn](https://www.linkedin.com/in/brouwers/) - [Services](https://www.pointury.com/fr/services) - [Formations](https://www.pointury.com/fr/services#webinars) - [Tables Rondes](https://www.pointury.com/fr/services#round-tables) - [Communauté](https://www.pointury.com/fr/services#community) - [Entreprise](https://www.pointury.com/fr/company) - [A propos de nous](https://www.pointury.com/fr/company#about-us) - [Comment faisons-nous cela?](https://www.pointury.com/fr/company#what-we-do) - [Nos partenaires](https://www.pointury.com/fr/company#partners) - [Comité consultatif](https://www.pointury.com/fr/company#advisory) - [Ce que disent les participants](https://www.pointury.com/fr/company#quotes) - [Publications](https://www.pointury.com/fr/publications) - [Blogs](https://www.pointury.com/fr/publications/tag/blogs) - [Articles](https://www.pointury.com/fr/publications/tag/articles) - [Évènements passés](https://www.pointury.com/fr/publications/tag/events) - [Vidéos](https://www.pointury.com/fr/publications/tag/videos) --- Copyright © 2026, Pointury [Politique de confidentialité](https://www.pointury.com/fr/privacy?hsLang=fr)  |  [Conditions d'utilisation](https://www.pointury.com/fr/terms-of-use?hsLang=fr) [info@pointury.com](mailto:info@pointury.com)