What CIO's expect from IT Vendor Marketing
with:
- Filip Michiels, former CIO at TUI,
- Sabine Everaet, former CIO EMEA at The Coca-Cola Company and
- Xavier Bourgois, former CIO at Barco.
Marketing managers of IT Suppliers face the challenge to communicate and engage effectively with CIOs at their client and prospect organisations. It is necessary
- to build awareness for your brand and service offering so CIO’s know what your organisation has to offer
- to share thought leadership to gain interest
- to build trusted relationships with IT budget owners and influencers
- to be at the right place at the right time with the right product or service
So, what's your best strategy?
- How do you optimise your marketing budget?
- Which investments generate the highest impact?
Well, let's ask top CIO's. They are best placed to give you honest advise on how to be successful.
On Wednesday 6th of October from 15:30 till 17:00 Pointury organises an online event for marketeers from IT suppliers active in Belgium. In a short interactive session Filip Michiels, Sabine Everaet en Xavier Bourgois will share their views on IT supplier marketing, on how to bring value to the life of the CIO and what they consider the do's and don'ts when engaging with IT leaders.
